Philanthropy Journal - Echoing conventional wisdom in the fundraising profession, nonprofits can raise more money if donors are asked for gifts in person by people they know, says a study that examines where and why donors make their largest gifts. 

Donors to secular charities who were approached for a gift face-to-face by an acquaintance gave an average of $987, or 19 percent more than those contacted by an acquaintance through mail, email or phone, says the study, commissioned by Campbell & Company and conducted by the Center on Philanthropy at Indiana University.

Read the full article from the Philanthropy Journal